LPGA Announces Jeju SamDaSoo as Newest Official Marketing Partner
DAYTONA BEACH, Fla., MARCH 17, 2016 - The Ladies Professional Golf
Association (LPGA) announced today that Jeju SamDaSoo, the leading water
company in South Korea, has joined the LPGA family as an Official
Marketing Partner with the designation as the Official Water of the
LPGA.
“I’m proud and happy that SamDaSoo, water from clear and pure island,
Jeju, South Korea, is sponsoring the LPGA Tour,” said Young Chul Kim,
President of Jeju Province Development Company. “Jeju SamDaSoo is a
premium water brand which is the number one water in market share,
consumer preference and satisfaction in South Korea. Now, we are pleased
the LPGA can enjoy Asia’s beauty and pureness of Jeju Island through
SamDaSoo.”
As an official partner of the LPGA, Jeju SamDaSoo will introduce the
No. 1 bottled water in Korea to the LPGA Tour. From players and caddies
to the fans of the LPGA, all will have access to this great tasting
water at designated LPGA events.
“It’s great for the LPGA to add yet another premium market leading
brand in SamDaSoo to the roster of marketing partners,” said Sean Pyun,
LPGA Managing Director International Business Affairs. “SamDaSoo is the
undisputed No. 1 bottled water brand in Korea and Jeju Island, one of
new 7 wonders of nature, is rapidly becoming one of the top destinations
in Asia attracting over 12 million visitors annually. We look forward
to working with Jeju Province Development Company to not only showcase
SamDaSoo but also Jeju Island to LPGA fans around the world.”
Jeju SamDaSoo will also headline a “Refreshing Round of the Day”
feature on Golf Channel which will highlight a player with a phenomenal
round from that day’s telecast.
In addition to the Golf Channel features, Jeju SamDaSoo will have a
presence throughout the LPGA season with digital integration on
LPGA.com, consumer sampling locations and branding and product placement
on-site at designated tournament events.
Jeju SamDaSoo was introduced to the LPGA by Rolex Rankings No. 2 Inbee Park.
“I’m very happy that Samdasoo became official water brand of the
LPGA,” Park said. “It is pure, clean and delicious water from Jeju
Island from my home country. Hopefully the partnership with LPGA will
help SamDaSoo water brand expand globally just like our Tour.
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